Wednesday, July 30, 2008

Inside Steve's Brain


Inside Steve's Brain is a book written by Leander Kahney. While some books like to portray the dark side of Steve especially how his "Reality Distortion Field" works. This book presents Steve in a business view, a more like management lessons. How he got everything right by doing everything in a radical approach, which some said wrong. How to control people and use them to their full potential. How the Apple culture works.

I recommend this book, especially for people who want to start doing something great. Lessons learned from Steve have been explain and listed systematically through series of events, from the making of Macintosh, Steve's departure, NeXT, Pixar, to iPods and iPhone. One of the interesting issue is how Steve's decisions had rescued Apple.

"I want to put a ding in the universe."
-- Steve Jobs

Apple become a very successful company thanks to Steve's return. Now many are worried about Steve's health and the future of Apple. His management style is unique, his charisma is strong. Every time I watch his keynote, I felt like he's a leader of a religion. A leader that loves to amuse the crowds. Steve is irreplaceable.   

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